It has been going in for quite a long time now that animals have been used an abused in the fashion industry, whether it is to make leather or fur based outfits. However, the good news is that a lot of fashion forwards and forward-thinking fashion labels have decided to call it quits with animal cruelty and do their bit in helping the voiceless beings.
With the news of a high-end fashion label announcing that they are going fur-free or leather-free, almost every other month, it has now become quite fashionable to go cruelty-free.
- Stella McCartney:
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Stella McCartney might perhaps be the most animal-friendly high-end fashion brand that you could ever come across. Stella McCartney herself has been an animal advocate and a huge PETA supporter for a long time, so it goes without saying that her label would also reflect her ideas in the most effective manner.
She has vowed to steer clear of using both fur and leather and has made sure that she only uses responsible and animal-friendly materials. Apart from all this, she has also been the voice of reason all through and promotes the idea of a animal-friendly fashion industry to her fellow designers and shoppers alike.
- Vivienne Westwood:
Image source: vogue
For Vivienne Westwood, being a long-term vegetarian that she was, using fur in her designs did not seem to be doing her vision justice. So, after being made aware by PETA, about the cruelty that the animals are subjected to in the fur industry, Westwood decided to renounce the use of fur in her designs too.
Now like many of the other designers, she has switched to using faux fur in her designs.
- Tommy Hilfiger:
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Tommy Hilfiger might perhaps be one of the most popular international brand out there, and one that is quite affordable too. But till the year 2007, Hilfiger was making the use of fur in his designs. However, all that changed post his meeting with Dan Matthews, the vice president of PETA.
In the year 2007, when Hilfiger decided to attend the longtime animal activist and celebrated celebrity Pamela Anderson, he was moved with the argument Dan presented in front of him against the fur industry. From there on out, Hilfiger decided to stop the usage of fur in his designs. Now, he has, like many other brands, made a switch to faux fur instead.
- Calvin Klein:
Image source: macy
In the fashion industry, Calvin Klein might just have been one of the very first to adopt a cruelty-free and animal-friendly approach. In 1994, he openly announced that he would no longer be using any fur in his designs.
He too has perfected the use of faux fur in his designs in the utmost brilliant manner, making his clothes even more appealing and animal-friendly.
image source: wordpress
One of the most recent fashion houses to join the anti-animal-cruelty bandwagon is of course Chanel. Only recently did the brand decide to go all out and band furs and exotic skins that include crocodile and snakeskin as well, to become more animal-friendly in the best way possible.
The use of faux-fur and faux-leather really does seem to have found its rightful place in this fashion house as well, as Chanel has already started using them in their designs without any ado.
It is really good to see that such big brands are embracing the cruelty-free life and are having, in turn, an amazing impact on the lives of the animals. After all, like Stella McCartney has said about fur, “It’s not relevant, it’s not sexy, it’s not fashionable, and it’s not cool”.