Madhuri Dixit Launches PNG Boutique

March 8, 2016
Madhuri Dixit with PNG Jewellers

Over centuries, jewellery has been crafted to symbolize royalty and riches. In the times gone by, the amount of jewellery a woman owned signified her importance in the society and the prestige that she’s lived her life with. In today’s time too, families save up heirlooms and invest in contemporary designed jewellery to giveaway to the leading ladies of the family.

Starry Floret Trillion Diamonds

One piece of statement jewel is enough to ante up a simple black dress and enlighten the aura of the wearer. The jewels signify niche, grabs attention and becomes the reason for many compliments that the wearer receives. Gone are the days when jewellery was only considered as an investment or an heirloom to pass on at the time of a woman’s wedding. In today’s time when ethnic to modern designs are adorned by many celebrities, jewellery has come out as a statement. Stylists across the globe vouch by the importance of wearing one style of precious jewellery as a statement fashion accessory.

For all our readers from Pune, it is time to feel evergreen and shine bright, because the renowned PNG Jewellers have recently launched their ‘PNG Boutique’ that guarantees to be one of its kind! A step ahead from the #PNGJewellers , this boutique is not like your regular jewellery store, but an abode of the finest jewels worth experiencing.

Madhuri Dixit with Saurabh Gadgil

On 26th February, 2016 PNG Boutique witnessed its grand opening at JW Marriott, Pune with the influencers of the town being witness to this celebration. Being famous for their precious jewellery designs, PNG Jewellers also launched their Diamond collection with Bollywood’s timeless diva – Madhuri Dixit Nene. The collection is called ‘Timeless by Madhuri Dixit’ and consists of some impeccable designs that meet the contemporary needs of a customer wherein balancing the traditional elements of jewellery making as well.

Although Madhuri Dixit Nene has been associated with PNG Jewellers as their brand ambassador for quite some time now, the Timeless collection is her first attempt in launching an exclusive jewellery label in association with the brand.

About the Collection

PNG Jewellers Collection

At present, the collection consists of 40 designs in various precious stones. The collection is priced between 1 Lakh to a few crore rupees. The collection will be exclusively available at their retail boutiques across seven cities of India, with an overseas presence in Los Angeles and Dubai. Each design has a story behind. Some of the designs have been given the titles like Deity of Crown, Ravishing Queen, Dancing Bells, Fairies Shining Dew and Alnilam. Traditional ethnic jewellery styles like Polki, Kundan and heirloom necklace styles like Dakshyani are the epitome of this collection.

The collection is young with traditional techniques of craftsmanship and speaks volumes about the sophistication in entirety. Each design has been crafted keeping in mind the requirements of a modern woman. The collection has rich elements of the precious stones yet maintains a sublime charm to it; upon wear. The intricate detailing woven with the modern elements of versatile jewellery styles present this collection as an international line.

Madhuri Dixit Nene describes the collection as a manifestation of emotions with a strong hold on feminine identity. Speaking volumes about the Timeless by Madhuri Dixit collection, she describes the Marquise cut jewels to represent the feminine diva, the Round cut representing love and nurturing of a traditional mother, the Tear-drop cut manifesting love & longing, the Princess cut representing an ambitious side of a woman and the Trillion cuts symbolising the grace of an energetic dancer.

Timeless by Madhuri Dixit

Mr. Saurabh Gadgil, Managing Director of PNG Jewellers, gave technical aspects of the jewellery making with an insight on the labour that has gone into polishing each design. He also stated that this exclusive collection will be produced at their design studio in Mumbai, which happens to be the residential city of Madhuri Dixit Nene as well!

About PNG Boutique

PNG Boutique Pune

PNG Boutique, Pune has been built on 500 sq. ft. providing a luxurious experience to each of its customers. The boutique is first in the world to showcase ‘Timeless by Madhuri Dixit’ collection, alongside its array of signature designs that are now available for purchase. The spacious boutique provides personalised services to its customers, with a comfortable shopping experience, a well trained staff and experts to guide through selecting jewellery that matches everyone’s requirement. Unlike any regular jewellery store, PNG Boutique promises to make you feel luxurious upon visit and promises to provide each of their customers ample time to select what they are looking for.

We definitely are waiting for PNG Jewellers to launch their boutique in Delhi! Have you visited their Pune boutique yet?