amazon india fashion week

#AIWFWAW17 LookBook ft. VAJOR

March 24, 2017
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Nothing can go wrong with a white shirt style. Period. And the versatility of this silhouette of androgynous style is such that you can flatter yourself wearing it in many different ways. Which is exactly what I experimented with at the Amazon India Fashion Week. Vajor.com happily agreed to be my style partners, sending over a box full of their stylish best and I simply grabbed the opportunity to stylise two looks for 2 days of the fashion week with just one embroidered white shirt from Vajor.com! How did I do it? Taking the star of my OOTDs, a Crispy white Rayon Dobby Embroidered Button Down Shirt from Vajor.com I created to looks that can be worn for a casual day out, a weekend brunch and even a cocktail evening rendezvous. LOOK 1 If you are looking for something comfortable yet structured, then balance the silhouettes well. The focus is on tucking the Embroidered White Shirt under a well fitted pair of denims, button up that collar and bedazzle it with a Turquoise Red Statement Necklace; finishing the look with a printed cover up and some more add-on accessories. This look works great if you are going out for the movies or brunch with besties (Sans the statement necklace) or simply going on a weekend lunch date with your beau. Adding colourful elements to match the shirt brings out the summer feel and makes the overall look more vibrant to the eyes. Speaking about the Beige & Mint Green Shrug from Vajor’s EARTHY QUIRK collection, the fit comes absolutely flawless, the earthy colour tones give a more soothing appeal and the Rayon Crepe fabric lets the body breathe even when worn for an entire day. The shrug comes with a tassled waist-ribbon to give more structure to the cover-up, but I …

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#BeautyExperts – Tantrums Makeup Studio

December 13, 2016
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Every time the thought of getting a makeover done from a salon or studio pops up in my head, all I can think of is how the artist will ruin my natural instinct and make me look like Cruella-de-vil. It takes a great deal and luck to find professionals who know the requirement of your skin, your appearance and your personal style. Picking up a makeup brush and simply buffing through an array of NYX or Sephora hauls is an easy-peasy, but it takes a great deal towards brushing off the right colour tone and touches that will make you look like a million bucks! Tantrums Makeup Studio is a venture by Ratika Vaish and Mayank who deliver their passion for beauty across many platforms and among a rich clientele overseas. Based out of East Patel Nagar, their venture is growing immensely and they are now opening up branches across Delhi to expand their wings. For the recently concluded season of Amazon India Fashion Week, I collaborated with this lovely team who drove down all the way from Patel Nagar to my residence to transform me into a ‘Desi Diva’ for Day 3 of AIFWSS17. When it comes to makeup, Ratika treats the requirements of her clients with great zeal. She patiently listened to my perspective and vision of the makeup I’d like to go for. Ratika interacted with me, providing her inputs on the latest makeup trends and helped me decode the makeup that will compliment my Saree-Jacket amalgamation for the fashion week. My initial instinct was to go for smoky eyes, but she suggested that I go for more subtle and shimmerier eye makeup to compliment my Kantha embroidered saree. Her ideology comes from her experience working with A-list clients nationally and internationally. Although her setup is in …

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#WhatIWore at AIFWSS17 Ft. Baggit World

October 22, 2016
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How many times have you gone out in search of a bag which is not only stylish but awesomely spacious as well? Baggit is one such brand that thrives to excel is designing bags that look trendy and comes with a great deal of storage space at that! Amazon India Fashion Week is an affair of 5 days which brings about the best designers from the country, top models walking the ramp and all fashion influences and enthusiasts coming together to celebrate the world of fashion amidst the chaos. In short, you don’t want to miss even a minute of being a part of this prestigious meet-up. And so, you need a hand-bag which is in par with the trends of the industry and provides you ample space to store your make up essentials, health essentials, stationary, quick bites, work gadgets (a whole laptop,iPad & charger) and a great deal of other cutesy things which we just happen to carry around everywhere. So, every fashion week, I am on a lookout for handbags which will match my looks for all days & provide space for all utilities. Baggit World is a brand that needs no introduction. They have been in the accessory market for quite a long time and are often praised for the quality of their products and longevity. So to bring about an accessory with utility perspective to most of my #OOTDs for this seasons AIFWSS17 Fashion Week, I adorned a L Recap Dora Mustard Bag by Baggit that worked wonders with most of my looks. Take a look at one look that I specially designed around complimenting this Aztec – Earthy hang bag/laptop bag from the brand. Baggit has a massive range of bags and wallets, which are designed to flatter each pocket with a promise of …

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AIFWSS16 Interview with Dhruv Kapoor

October 7, 2015
AIFW Interview with Dhruv Kapoor

Everyone is anticipating now that a new season of Amazon India Fashion Week Spring Summer’16 is round the corner. While Delhi is gearing up for the winter season, we Delhiites are still keen on finding out what trend stories have the Indian designers defined for the year 2016. Before we head on to experiencing the runway in person, a little sneak peak into one of Bollywood’s current favourite fashion designer’s collection story can’t be ruled out. Dhruv Kapoor has become a prominent design expert with Bollywood celebrities like Deepika Padukone and Sonam Kapoor favouring his ensembles into their press OOTD collections. While Dhruv has promised us to wait and experience his collection first hand on the ramp, he is happy to share an insight on his professional life right now and his thoughts on AIFWSS16. Check out our chatty yet quick tête-e-tête with him! 1. A night before my show I try to sleep. 2. On the day of my show I wear something new from the collection but also comfortable enough to run in.  3. The most treasured item in my closet is? Things we own should never be so important it hurts to part with them.  4. I am excited about the way I’ve planned my show this season, and the next.  5. My fashion show must-haves include a shot of tequila.  6. My Spring 2016 collection is all about subverting ideas, spirituality, silent power and private luxury.  7. The fabrics I’ve used in this collection include organic denim, organic jersey, cotton poplin, cotton-silk satin, flat chiffon and silk satin. 8. For me, my collection has to have something for everyone.  9. I love when my clients say “I love the way your cuts hide my flaws!”. 10. I wouldn’t survive Fashion Week without friends.  Dhruv Kapoor will be showcasing his collection on 10th October at NSIC Grounds. Don’t forget to …

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