Arjun Saluja

INTERNATIONAL WOOLMARK PRIZE CEREMONY

July 20, 2012
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19th July, 2012 was marked on my calendar as the “special day”. The day I received the invite for the International Woolmark Prize Indian Regional Awards Announcement, I could not stop but discuss about the uniqueness of this award function. Very few might know about Woolmark in India, but they have a very special place to hold in the global fashion industry. International Woolmark Prize instituted by The Woolmark Company, the global authority on Merino wool. The award has always aimed to encourage and recognize a generation of young designers who work with wool – fiber and fabric. 50 years ago, this competition helped launch the careers of two fashion icons – Yves Saint Laurent & Karl Lagerfeld. Yves Saint Laurent won this award for dress design, while his fellow designer Karl Lagerfeld was the winner of the coat category as part of the Australian competition judged by a panel including Hubert de Givenchy and Pierre Balmain. The global competition is being reintroduced this year and includes India as one of the five regions – Australia, China, Europe, US and India for the first time. The regional awards require designers to present sketches of a Merino wool capsule collection comprising of 6 outfits with one full outfit to be produced. These collections were judged by a panel of local and international experts. The India judging panel comprised some of the country’s most respected industry representatives including : Priya Tanna – Editor Vogue India Simon P Lock – Founder of Australian Fashion Week Sunil Sethi – President of Fashion Design Council of India Pradeep Hirani – CMD of Kimaya Fashion Pvt Ltd. When I reached the venue, The Leela Palace, Delhi , all I could see was the air of panache flowing through the premises, the rich and famous clinking their wine and champagne glasses, fashion forward posing for a click, handsome men …

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