Max Fashion India

Max Fashion Icon 2014 City Finale

February 25, 2014
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   Max Fashion India, the leading international value fashion brand, hosted their city finale for Max Fashion Icon 2014 in Delhi.  The alluring fashion property launched by Max, revealed the top 15 contestants who battled it out at the City Finale for Max Fashion Icon. The event ensued to be a high profile affair in the presence of the who’s who of Delhi and the contestants were cheered on by enthusiastic guests at The Kila, Seven Style Mill Compound. The high profile panel of judges included Mr. Vasanth Kumar – Executive Director-Max, Jatin Kampani – Ace Fashion and Bollywood photographer, Nandini Bhalla – Cosmopolitan Editor and Renowned Fashion Designers – Malini Ramani and Shivan & Naresh. The evening was graced by the gorgeous model, Preeti Dhata   The evening proved to be a complete fashion treat with outstanding poise and glamour as the contestants walked the ramp in style showcasing three different collections – ethnic and western wear for men and women. The western wear for women featured Max’s spring collection with a key underwater theme brought alive by waterscape prints, pearl embellishments and shaded effects.   The men’s western wear round comprised re-interpreted military look and washed out pastel shades that are the key looks for the upcoming spring season along with fresh tropical inspired prints and patterns. The ethnic range for Max Fashion Icon showcased their fusion skirts in varied lengths and bold colours, tribal motifs and an eclectic mix of patterns.   The contestants were shortlisted from the hundreds of hopeful contenders who registered for the contest online and the auditions that took place in the city last week. The popular designer duo Shivan & Naresh’s shoes style | LOVE The city finale winners now go through a series of grooming sessions and mentoring with top professionals in …

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Styling : MAX Fashion Styling Project

March 28, 2013
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New project and some new creativity. For the last couple of days I was in a dilemma as to how infuse Fashion and Art in the best possible manner. Here is an attempt to bring about something out of the box. Would love your comments on the same. ^_^ Photography by : RashNair Photography My main purpose of visiting Max Fashion store was to study the shopping patterns of the people. I was under an impression that people go out to shop with no definite motive behind it, but was surprised to know that people have not only become smarter but have also become fashion conscious  Most of them knew what they wanted, or had an occasion in mind to shop for. While some picked up random garments as per their liking, some actually spent 2 hours on an average to mix and match and create outfits. So proud of our fashionable Delhiites! 😉

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Contest : Crazy Stupid Love

February 12, 2013
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Like I promised…a Shopping Spree contest to one of my followers! *Excited?* Woot Woot! Max Fashion India have just launched their SS’13 collection and oh boy! I might need shades to soak up all those bright colors. Retro is back for Max Fashion as they celebrate it with bright colors, bold prints, stripes and sleek silhouettes. So to carry on the celebrations forward, they are offering one Kalapalette follower to WIN WIN WIN shopping sp(f)ree! Win  Shopping Voucher Worth Rs.3000/- to spend on Max Fashion India SS’13 How to Win? 1. Follow Max Fashion India on Facebook. 2. Follow Kalapalette on Facebook. 3. Follow Me on Twitter. 4. Tell us One Crazy Stupid Thing you did for your Love! (Comment below or on Facebook) Contest ends on 18th February 2013. Open to all Indian Residents.

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