public relations

Why Bloggers Charge Money For Promotions

March 4, 2016
blog

I was actually going to do an OOTD post today, but the kind of incidents that we bloggers have been coming across lately had to be addressed urgently! First things first, a blogger is someone who writes journals (also known as blogs in digital world) to express their opinion on a certain topic. In earlier times, it was purely a journal based hobby, which as the world of web picked up, came in the parallel spotlight as well. Brands started associating with bloggers, asking them for their opinion about the brand’s services and goodwill. And those were the times when bloggers were obliged to give in their honest reviews. But in today’s time, doing reviews comes under the crucial radar of brands who prefer scanning the ‘drafts’, eliminating anything negative, highlighting the positives and only then paying the blogger to publish the content. But this post is not about the ‘Evolution of Blog’, but more about how bloggers are being exploited by Brands and Public Relations to get free promotions, shout outs and indirect marketing to benefit selves. So following are the 5 reasons why we bloggers CHARGE MONEY FOR PROMOTIONS. 1. We are not journalists who get fat cheques from publishing houses! This one really needs to be addressed out loud. Many PRs send across press releases, requesting us to ‘publish’ it on our esteemed ‘publications’. Sure, we do write ups, add critical comments and promote a brand on our social media like any print media; but we don’t have any publishing houses backing us to invest in our bank balances. 2. We don’t pay our bills with PRESS KITS! Unless, their is a parallel world where such barter deals really exist, our grocery guys, milk guy, electricity provider, water provider, tv cable provider, fashion store salesman and other …

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