woolmark

INTERNATIONAL WOOLMARK PRIZE INDIA AND MIDDLE EAST – 2013/14

July 26, 2013
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Last year’s International Woolmark Competition India carved a strong niche this year’s competition. In 2012, the title was won by the designer duo Pankaj and Nidhi, while this year saw Rahul Mishra taking the trophy + cash prize + opportunity to compete for a show at Milan 2014. Check out the previous year’s Woolmark competition HERE. Rahul Misra was announced as the winner of the India & Middle East selection for the 2013/14 International Woolmark Prize, during the award event held at the beautiful Leela Hotel in India. A judging panel comprising of local and International industry experts including Peter Ackroyd – President, International Wool Trade organisation, Imran Amed – Founder, The Business of Fashion, Martin Grant – Designer, Simon Lock – CEO of The Lock Group, Manish Arora – Designer and Sunil Sethi, President of FDCI, selected the winner. Rahul Misra was awarded for the stunning wool outfit which presented the idea that seeks to portray the journey of human race and the process of metamorphosis that our planet has undergone in the last century. The winning garment displayed progressive graphic hand embroidery with merino wool yarn on merino wool jacket dress. The graphic originates from petal lotus to morph into compleax structures Chosen amongst the 10 most promising talents coming from India and the Middle East, the winner gains a financial contribution of $50,000 AUD, plus the opportunity to compete in the International competition, representing India and the Middle East at the grand final event, taking place in Milan in February 2014. For the next six months the designer will be required to develop a capsule collection in Merino wool, to be showcased during an extraordinary event which will showcase the five finalists which will be selected from across the globe. This  designer will compete for the final …

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INTERNATIONAL WOOLMARK PRIZE CEREMONY

July 20, 2012
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19th July, 2012 was marked on my calendar as the “special day”. The day I received the invite for the International Woolmark Prize Indian Regional Awards Announcement, I could not stop but discuss about the uniqueness of this award function. Very few might know about Woolmark in India, but they have a very special place to hold in the global fashion industry. International Woolmark Prize instituted by The Woolmark Company, the global authority on Merino wool. The award has always aimed to encourage and recognize a generation of young designers who work with wool – fiber and fabric. 50 years ago, this competition helped launch the careers of two fashion icons – Yves Saint Laurent & Karl Lagerfeld. Yves Saint Laurent won this award for dress design, while his fellow designer Karl Lagerfeld was the winner of the coat category as part of the Australian competition judged by a panel including Hubert de Givenchy and Pierre Balmain. The global competition is being reintroduced this year and includes India as one of the five regions – Australia, China, Europe, US and India for the first time. The regional awards require designers to present sketches of a Merino wool capsule collection comprising of 6 outfits with one full outfit to be produced. These collections were judged by a panel of local and international experts. The India judging panel comprised some of the country’s most respected industry representatives including : Priya Tanna – Editor Vogue India Simon P Lock – Founder of Australian Fashion Week Sunil Sethi – President of Fashion Design Council of India Pradeep Hirani – CMD of Kimaya Fashion Pvt Ltd. When I reached the venue, The Leela Palace, Delhi , all I could see was the air of panache flowing through the premises, the rich and famous clinking their wine and champagne glasses, fashion forward posing for a click, handsome men …

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