December 10, 2014
Upscale menswear and accessories brand, Blackberrys, brought music lovers in India an unprecedented opportunity under the aegis of its annual flagship event Sharp Nights.
Aptly titled ‘Blackberrys Sharp Nights – Masters Of World Music’ showcased a live performance by world’s leading world music performer FatoumataDiawara at the Blue Frog, Mehrauli this evening.
The inaugural Delhi chapter, part of a five city music tour, had guests immersed in the passion of Malian world music starFatoumataDiawara.The internationally acclaimed Fatoumatahad the audience in raptures.
Accompanied by a smoking live band, Fatoumatamesmerized the audience with her high-energy jazz and funk flowing into joyous and sensual folk-rock, inflected with the rhythms and melodies of her native Wassoulou, the historic region in southwest Mali. Her radiant voice and infectious Afro-pop mixed the expansive and the understated.
Commenting on this unique amalgamation of fashion and music and its efforts to accustom the Indian audiences with the genre of world music, Mr.Nikhil Mohan, Managing Director, Blackberrys said, “Sharp Nights has always been a much awaited event. This year we are delighted to introduce world music under the Masters of World Music series. Much like how fashion is intertwined with world cultures, world music too emanates from the remarkable diversity prevalent in the universe. Fatoumata’s language of music is an inspiration for audiences across the world and we are delighted to be able to bring this moment of ecstasy in the lives of music lovers in Delhi.”
Sharing her experience of performing in India,FatoumataDiawara said, “Music is the universal language of hope and harmony. Music is strong and spiritual. Tonight was magical; I could feel the love of the audience in my veins. I am overjoyed to be able to let my tunes float in this air and dissolve my rhythms with the culture of India. The musical landscape in India is rich, bountiful and inspirational.”
With this first-of-its-kind world music performance,audiences received a double delight with home grown talent, Barmer Boys performing on the very same stage. The iridescent combination of Rajasthani folk and sufi soul served as the perfect precursor.
The evening also featured a charity auction from Blackberrys spectacular AW ’14 collection – the proceeds of which will be used to nurture Indian traditional music schools, by providing scholarships for deserving students and funds for material support.
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