DLF Mall of India - High Street Fashion Zone

“Quality matters more than quantity” is an age-old saying. In the backdrop of increasing number of commercial shopping malls in Delhi NCR, what we now need to look out for are those malls offering quality.

Mall Of India is the first new destination mall promising a Maha Kumbh of International as well as exclusive Indian premium brands under one roof and on the same floor.

To exhibit the excellent garment collection available in the mall, they organized a high street fashion show “Celebrating What India Wears”. The show stopper for the show was none other than the graceful Aditi Rao Hyadri.

Since I live only 10 minutes away from Noida, I am extremely elated with this new addition in Sector-18 and have already visited it a number of times! Mall Of India brings to you the convenience of shopping in the finest of brands of India on the same floor.

In fact, the race track atrium gives amazing visibility to all to all the stores we do not run out of any options. It is like a mini-mall in itself in the great Mall of India.

Spread on a whopping 2 million sq ft retail space, MoI is all set to redefine how retail is perceived in India by bringing the unique concept of ‘zoning’ for the first time here.

The mall has 6 customized levels like the International boulevard on ground and first floors, their flagship Indian high street section on the second, Family World on the third level, and Leisure Land on fourth and fifth floors.

The lower ground level is a market place to be frequented for shopping in hyper market in home furnishing centres.

Now coming to the grand array of designers at the MoI – I can briefly sum it up as simply awe-inspiring. You say it, they have it!

And there is no need to look anywhere else as this mall houses stalwarts like Ritu Kumar, Anita Dongre, am:pm, and branded boutiques such as Zardozi, Tarini, Anokhi, Greenways, Meena Bazaar, Perfection House and more.

The fashion show was a dramatic celebration of the great Indian wedding portraying the different stages of marriages starting from Mehendi, miscellaneous Song and dance functions, and finally the wedding. Right from extremely elegant mehendi designs, followed by a heavy trousseau collection and winding it up with the newly-married silhouettes; the show saw it all.

Their were a variety of lehengas, sarees and suits which were complimented with traditional precious jewellery. Point to be noted that the entire runway collection was put together with the products available at the High Street Fashion Zone of DLF Mall of India.

So whatever we witnessed at the fashion week, will be available for retail at designer boutiques and stores present in the zone.

It was nice to see them opting for colours other than the typical red, like peach, pink, royal blue combined with gold. The models walked amid Dhol and Shahanai players, and young traditional dance fillers, on a beautiful flowery ramp.

The collection is very much wearable, guaranteeing fashion with comfort.

The mesmerising high end drama was gracefully culminated by Aditi Rao Hyadri who was dressed in a bridal lehenga with heavy hand zardozi work by Ritu Kumar worth ₹1,75,000. Her ensemble complimented her royalty well and she looked absolutely comfortable yet splendid adorning the trousseau down the ramp.

On her comment, I’d like to tell you that she too is awestruck by the Fashion Street Zone concept that has been introduced by the Mall of India. Aditi says that the method works for shopaholics like her who prefer not walking too much while they shop hop from one studio to the other.

The mall is situated in the shopping hub of Noida, Sector -18 and is easily accessible by Noida metro station and the connecting DND. I highly recommend everyone to visit the Mall of India once to see for yourself the grandeur that this mall is home to, and some fabulous eateries to satiate your taste buds.

This is a complete family mall for occasional shopping at the high street, casual dining, and a soon to be launched kids-only-theatre and an ice skating rink!