John Players has always been associated with being the retail leaders in the Indian menswear market. Keeping up with their promise of introducing latest international trends to the Indian consumers, John Players has recently launched their Spring Summer Collection SS’17 for men, which is an amalgamation of style for all and intense inclusion of various prints and colour palette; catering to all. The collection has been picked up from the international runways, customised for the Indian body type and offers a diverse categorical sub-catalogue venturing into various style-requirements that Indian men require on a daily basis.

John Players 2017 collection has been inspired by travel attributes, offering spunky motifs and prints that go well with all men. The colour scheme runs through hues of green, yellow, red and blue among other basic tones like B&W and browns.

What I really liked about the collection was that John Players designers believe that prints are meant for all, hence offering a variety of prints on shirts like floral patterns, madras checks and embroidered butta motif; to celebrate style for those men who love experimenting yet looking suave.

Me along with my friend Rahul Makkar of FitFoodiesMantra recently visited John Players Lajpat Nagar store to check out the collection in person and style Rahul in three of the mix-matched looks. Rahul, belonging to the hospitality industry, understands the necessity of looking presentable at all times.

But he also understands the dilemma of being comfortable yet being confident in whatever men wear. Hence, his take on the collection is that the range offers a great fit, the fabrics used are apt for the Indian weather conditions and the choice of picking from a line of styles and colour palettes is absolutely remarkable.

To celebrate the new launch, we styled Rahul in three different looks. Right from the very basic crisp white shirt and denim pants for a semi-formal look, a fun colour-blocked polo shirt and denims look for a more laid back style statement to formal printed shirt & trousers combo for the evening party look; John Players collection stood out blending in with the demands of the customer effortlessly.

The three ranges that have been used by John Players for the season are Decibel range, Lamina range and the JP Univ Collection. Tonal motifs, zipped necklines, colour hues of earthy greens, indigos and vibrant yellow is what stood out in the catalogue.

All John Players apparel come with contemporary fits, experimental washes and playful styling. You can pick your favorite shirts beginning Rs.1299/- and trousers for Rs.1499/-. Tee range starts at Rs.899/-.

Says Mr. Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Division, “John Players believes in setting a trend and the latest Spring Summer 2017 collection has versatile prints and designs in vibrant colors that offer a fresh international look. Focusing on the fashion conscious Indian youth, our 2017 casual wear collection offers wide range of unlimited styling possibilities for any part of the day.”

To make the shopping experience more fun, John Players has come up with their #Key2Life contest, which assures gift vouchers on every purchase and gives the buyers a chance to own one of the 32 bikes and a brand new SUV. The process for the contest is pretty easy – Purchase apparels from any store of John Players and you are automatically eligible to participate in the lucky draw.

Get more details about Key2Life Contest on http://www.johnplayerskey2life.com/storelocator.php

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Website – http://johnplayers.quasarstaging.net/