The Nerd in Vogue – courtesy American Swan

May 23, 2013
Recently I was introduced to the world of American Swan, India’s latest entry to premium global online fashion and lifestyle genre offering an exhaustive array of products that spans across categories such as apparel, footwear, accessories, beauty and home products. The brand combines classic, iconic American style with quintessential European fashion that is delivered to those who seek international standards beside up-to-the-minute fashion. Launched in January 2013, the brand  also retails other leading portals like Flipkart, Jabong, Pepperfry and Myntra. It has been getting overwhelming response from all quarters and has emerged as one the most inspirational yet affordable home grown brand in India.
As a token of love, they sent across something from their SS’13 collection. What caught my eyes were the basic yet sophisticated apparels, which promote the western fashion culture in the right light.
So, I thought of doing a little experiment on my sister, Anushri, and came up with this theme :
The Nerd in Vogue
Because now, *looking* nerd is also a la mode!
The shirt is available here
The bag is available here

The look : A nerd is the one who does not worry about his/her hair, so a messy bun makes the overall look young and playful. Play with solid basic colors  team them up with simple heels, and a nude makeup to pump up the nerd look..

The shirt : Virginia V-Neck shirt is summer friendly, light cotton fabric, with a comfortable cut.

The bag :  Newport Tote Bag is my personal favorite. I always carry huge bags to carry along my daily outing products, but the idea of a huge bag in SUMMERS is depressing. While this bag (I mostly use it without the sling) is super cool, crisp and does not become shapeless if stuffed, is easy to access and looks super stylish AND compact to carry around.

Get the American (Swan) experience yourself :